We were born in the UAE, where the sky is the limit, where it’s go big or go home, and where dynamic cultures create revolutionary ideas.
We’re young, full of energy, ambition and good intentions. We believe that health can be fun, and delicious can be guiltless. It’s why we’re turning an entire industry on its head and changing the way communities view healthy eating, by serving food that’s freshly made to order and under 500 calories.